Privacy Policy
Last Updated: 2026
This Privacy Policy explains how usllwaste.co.uk ("we," "us," "our," or "Site") collects, uses, and protects your personal data. We are committed to transparency and compliance with applicable UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We collect the following categories of information:
- Personal Identification Data: Name, email address, and any other information you voluntarily provide through contact forms or registrations.
- Technical Data: IP address, device type, browser type, operating system, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on Site, referral sources, click patterns, and interaction with our content and affiliate links.
- Location Data: Approximate geographical location based on IP address.
How We Use Information
We use collected information for the following purposes:
- Analysing Site traffic and user behaviour through web analytics tools.
- Tracking affiliate links and measuring affiliate campaign performance and commissions.
- Improving Site functionality, content, and user experience.
- Responding to user enquiries and providing customer support.
- Complying with legal obligations and detecting fraudulent activity.
- Marketing and promotional communications (where consent is obtained).
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how you use our Site and measure performance.
- Affiliate Tracking Cookies: Used to attribute referrals to casino partners and track commission-eligible activity.
- Marketing Cookies: Used for advertising and retargeting purposes.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also clear cookies from your device at any time. Please note that disabling cookies may affect Site functionality. You may also opt out of third-party analytics and advertising through industry opt-out tools such as the Network Advertising Initiative (NAI) or Your Online Choices.
Third-Party Links
Our Site contains affiliate links to third-party casino operators and gambling services. We are not responsible for the privacy practices, content, or security of external websites. When you click on affiliate links and visit partner casinos, you are subject to their respective privacy policies and terms of service. We encourage you to review their policies independently before providing personal information or engaging in gambling activities.
Your Rights
Under the UK GDPR, you have the following rights:
- Right of Access: You can request a copy of your personal data we hold.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data ("Right to be Forgotten") where lawfully permitted.
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a structured, commonly-used format.
- Right to Object: You can object to certain processing activities, including marketing communications.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact enquiry data is retained for up to 3 years.
- Analytics and usage data is retained for up to 12 months.
- Affiliate tracking data is retained for the duration required by affiliate partners and applicable tax laws.
- Cookie data is retained according to individual cookie lifespans as outlined above.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:
Email: privacy@usllwaste.co.uk
Website: usllwaste.co.uk
We will respond to your enquiry within 30 days of receipt. If you believe we have not adequately addressed your concerns, you may lodge a complaint with the Information Commissioner's Office (ICO).